Fine Art Pottery carrying the Moorcroft name first appeared in 1897 and has enriched people's homes continuously thereafter for more than a century. The first pieces were designed by William Moorcroft in 1897, after which history records a stream of prestigious awards.

Today Moorcroft pottery is still made by hand from start to finish. The designers lines are transferred onto a raw clay pot with tracing paper and a special ink to enable tube-liners to work their magic. Tube-liners squeeze liquid clay out of a fine pipette along the designer's lines to create a design outline. After that Moorcroft painters 'float' metallic oxide colours suspended in water between the lines. The piece is now ready for its first firing. Before a second firing, the piece is dipped in a special glaze. The colours seep deep into the clay prompting many to say that the colourful, almost translucent, finish has the quality of precious stones.

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